Expression Engine CMS based XHTML/standards compliant web design. Minimal, clean and sophisticated design to show off the great work at Storm Publishing.

Some used. Some not.

Adidas sponsored shirts for the Amateur Boxing Association. The brief was to design a tee for new young boxers becoming members of the ABA - hence the approach. The ABA chose the shirt in images 3 and 4.

Logo and T-shirt design for prestige Scottish cycling event.

To redesign and rebrand the Welsh Princes Gate Spring Water brand to bring it up to date and improve market position. The brief was to present an ecology-conscious, natural, young and funky brand image that stood apart from their competitors and to not make the brand too Welsh!! Obviously one of the first kraaft ideas was to make the brand as Welsh as possible - see extra images - complete with leeks, sheep and copious rain. The client could see we were prepared to go to the edge. We identified that the brand image had to be pure and honest and non-artificial. The final logo was a simple potato print - colours were deliberately muted and printed on matt stock - and the copy personality was honest to the point of stating the obvious - we love rain! Please note, this was pre-Robinsons!

Design and illustration of the fruity football shirts for a national campaign for Lucozade Edge. Via Storm Design, The Hub London and Saatchi and Saatchi. 

Large national campaign aimed at getting everyone out of their armchairs. The project included design & styling of the Jogathon brand including all stationery, posters and collateral. Design and build of the jogathon.co.uk website - Character design & animation, design of viral campaign - http://storm.momo.co.uk/viral.html - design of online training guides - the list goes on. Loved it!

Official clothing for the 2007 Flora London Marathon - produced for Adidas through Storm Design. The brief was to design the shirts to fit in with the idea of ‘My Impossible’, part of the ‘Impossible is Nothing’ campaign. The shirts show a hand rendered, personal, experience of achievement from the marathon course. Details of the final shirts and additional concepts can be found within the full post.

Design of a friendly character for Lycatel phone cards plus design of the cards themselves.

The first commercial website designed & built by kraaft. Jenny required a simple and elegant calling card website to showcase her beautiful photography. Six years on and the site is holding up well.

A reworking of the Richard Stone Partnership website bringing the the core content straight to the user in a fully accessible, expression engine managed format. The site is currently under development but below is a preliminary visual. The link below opens the existing RSP site.

A simple & effective full browser Flash site for a local brand communications agency with large national clients focussing on the eclecticism of sectors that Fuel operates in. 

Creative design for a new womens magazine/partwork with a confident outlook. 

Simple and accessible, standards compliant website for The Farmers Market. The brief was to design a brand from the ground up - honest, value for money, organic food for everyone. View the full post for additional creative and design from the project including alternative logos, labels, concepts and stuff.

Full featured Flash website for the best stylist in Wales.