To redesign and rebrand the Welsh Princes Gate Spring Water brand to bring it up to date and improve market position. The brief was to present an ecology-conscious, natural, young and funky brand image that stood apart from their competitors and to not make the brand too Welsh!! Obviously one of the first kraaft ideas was to make the brand as Welsh as possible - see extra images - complete with leeks, sheep and copious rain. The client could see we were prepared to go to the edge. We identified that the brand image had to be pure and honest and non-artificial. The final logo was a simple potato print - colours were deliberately muted and printed on matt stock - and the copy personality was honest to the point of stating the obvious - we love rain! Please note, this was pre-Robinsons!

Large national campaign aimed at getting everyone out of their armchairs. The project included design & styling of the Jogathon brand including all stationery, posters and collateral. Design and build of the jogathon.co.uk website - Character design & animation, design of viral campaign - http://storm.momo.co.uk/viral.html - design of online training guides - the list goes on. Loved it!

Simple and accessible, standards compliant website for The Farmers Market. The brief was to design a brand from the ground up - honest, value for money, organic food for everyone. View the full post for additional creative and design from the project including alternative logos, labels, concepts and stuff.