Official clothing for the 2007 Flora London Marathon - produced for Adidas through Storm Design. The brief was to design the shirts to fit in with the idea of ‘My Impossible’, part of the ‘Impossible is Nothing’ campaign. The shirts show a hand rendered, personal, experience of achievement from the marathon course. Details of the final shirts and additional concepts can be found within the full post.
12.10.2008
First round concept for the marathon tees - The process of the illustration was key to the design!
In the next phase, London became the focus.
Concept for a IIN book for the marathon - a collection of impossibles & marathon experiences
Concept for a customisable Marathon Finishers Tee - supplied with a marker to alter the tee to state your finishing time