Why Kraaft beats everything else for site capture

There's no shortage of ways to capture what happens on a job site. WhatsApp groups. Google Photos. Photo apps like CompanyCam. Big project management platforms with a mobile app bolted on. Most teams have tried at least two of them — and most teams are still frustrated.

Here's an honest look at where each one falls short, and why crews who switch to Kraaft don't switch back.

Kraaft vs. WhatsApp: same feel, none of the chaos

Let's be fair to WhatsApp: crews use it because it works. It's fast, everyone has it, and nobody needs training. That's exactly why we built Kraaft to feel the same — a chat thread per project, photos and voice notes, zero learning curve.

The difference is what happens to everything you send. In WhatsApp, that photo of the cracked slab is buried under weekend plans and 400 thumbs-up emojis within a week. There's no project structure, no search worth the name, no export, and when someone leaves the company, their phone leaves with all the evidence on it.

In Kraaft, the same photo is geotagged, time-stamped, and pinned to a site map, filed under the right project, visible to the office in real time, and exportable into a clean report. Your crew texts like they always did — your company actually keeps the record.

Kraaft vs. Google Photos: storage isn't documentation

Google Photos is great for your vacation. On a job site, it's a liability dressed up as a backup. Photos pile up in one personal account with no link to a project, no site-level geotagging context, and no way for the office to see anything unless someone manually shares an album. When you need the photo that proves the rebar was placed correctly, you're scrolling through someone's camera roll between dog pictures.

Kraaft attaches every photo to a project conversation the second it's taken, with GPS and timestamp baked in — and it belongs to the company, not to whoever happened to take it. We've broken this down feature by feature in our Kraaft vs. Google Photos comparison.

Kraaft vs. CompanyCam: photos are only half the job

CompanyCam does photo capture and organization well. But site capture isn't just photos — it's the conversation around them. "Is this fixed?" "Send me a pic when it's done." "Client approved the change, here's the voice note." CompanyCam isn't built for that back-and-forth: there's no real-time chat, task coordination is thin, and crews end up running a WhatsApp group on the side anyway. So now you have two tools and your information is split across both.

Kraaft puts capture and communication in one place. The photo, the discussion about the photo, the task it triggered, and the "done ✔" all live in the same project thread. And when you need structured data — daily logs, safety checks, snag lists — voice reports fill custom forms while your superintendent walks the site, something a photo app simply doesn't do. (Coming from CompanyCam? Here's our full guide to choosing a CompanyCam alternative for field crews.)

Kraaft vs. the big platforms: built for muddy hands, not office desks

Procore-style platforms are powerful, but they were designed for project managers at desks. Ask a foreman to navigate three menus and fill out a form with gloves on in January, and the documentation just won't happen. The best tool on paper loses to the tool people actually use.

Kraaft takes the opposite approach: the field gets something as simple as a group chat, and the structure happens behind the scenes. And the two aren't mutually exclusive — with our integrations and APIs, Kraaft feeds your field data straight into SharePoint or the office tools you already run. Field-simple in front, office-powerful behind. For a wider look at the landscape, see our roundup of the best construction software in 2025.

The pattern

Every alternative makes the same trade: either it's easy for the field and useless for the office (WhatsApp, Google Photos), or it's structured for the office and ignored by the field (heavy platforms). Kraaft is the only one that refuses the trade — which is why 30,000+ daily users on 600,000+ job sites in 14 countries, from VINCI and Bouygues to thousands of SMBs, run their site capture on it.

Curious how it stacks up against whatever you're using today? Reach out — we'll show you side by side in 15 minutes, and there's a free plan to try it on a real project.

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